Pete Majarich

It’s been a while since I last posted thanks to an onslaught of assignment deadlines, but I’m back for good.

I break up for Easter on Friday and will be going home that evening. Having a couple of weeks at home with my Mum and dog is exactly what I need. For the final week of the break I’ll be staying with my boyfriend and we’ll then be flying out to Budapest for a long weekend. We visited last summer when interrailing and absolutely loved it so I bought this trip for my boyfriend’s 21st. We didn’t manage to go to the baths last time so that’s definitely top of our list.

Anyway I’m now in a much happier and stress-free mindset and am just excited to have a few weeks off and commit more time to this blog.

So, what’s new?

Scrolling through Facebook earlier I came across a really interesting article posted by Vice. Pete Majarich, Sydney based designer and founder of Craft & Graft design studio, set himself the challenge of creating a movie poster a day in 2016.

I’ll try to create something that’s an alternative take on the existing poster for each film.

His design studio is inspired by pop culture, graphic art, and minimalism and that really shows in the posters he created. They are all surprisingly simple and often play on the key moments of the films.

Using simple imagery and text, Majarich creates a poster that instantly conveys the film. I love his take on The Social Network as there isn’t much else that needs to be included; he tells the story through emojis and uses an instantly recognisable format…even if it isn’t specifically Facebook’s.

Toy Story is such a classic that he could afford to abstract it down to this very simple style. There are so many stand-out quotes from the film but this is definitely one of the most recognisable from the first of the series. This would also be somewhat nicer to stick on a bedroom wall because the corporate aspects have been removed leaving a nice ode to the film.

Some posters don’t even need images. Using just type and colour to get across the sci-fi,
technological, and alien-like aspects of the film is very effective. All it says is “Transformers by Michael Bay” but it somehow depicts the film perfectly.

Majarich’s reworking of these movie posters shows that they don’t need to be covered in flashing lights, dramatic images and huge text; icons, simple colour and playing with imagery can do the job much more succinctly. I guess with hindsight Majarich knew which areas of a film to play on, such as the pig from The Simpsons Movie. Films like Love Actually have also become such classics that words can be replaced by icons and everyone will still know what it is.

“White space is your friend”

These are great examples of that age-old design phrase that white space is your friend. You don’t need to fill every last millimetre. As long as you get the images or text right, you can convey an idea just as quickly as with a crowded, dramatic poster. It takes a lot of courage to reduce things down to just one or two elements but this is proof that it can really work.

Take a look at the whole collection on the blog and Instagram!


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